Telecom operators have a simple and proven business model: people pay for their services (daily, weekly, monthly) and top-up because their services are considered to be essential.

Producers and distributors of music, video, games, live streamed events, and other digital experiences reach almost everybody on earth.  However, although their products drive brand awareness, excitement, and engagement, their business models are less certain because they are considered to be non-essential.

By fusing the two models into one platform, YO jumps two giant steps further than a traditional telco while retaining the predictability of the telco model and creates an entertaining and enriching new model that is tough to replicate.